sephora inside JCPenney at Rivertown Crossing
About Sephora Inside JCPenney
At Sephora inside JCPenney, all of our beauty products are handpicked for you. We carry over 100 brands including: Sephora Collection, our own line of highly effective, budget-friendly makeup, skincare, accessories, and tools; makeup from Fenty Beauty By Rihanna, Tarte, and Urban Decay; innovative skincare from Clinique, Peter Thomas Roth, Ole Henriksen, and Fresh; classic, niche, and new fragrance offerings from Giorgio Armani, Gianni Versace, and Dior, and groundbreaking hair care from Living Proof, Drybar, and Ouai. We encourage you to explore, learn, and play at the Beauty Studio, where our experts are available for a free Mini Makeover or Mini Facial.